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Xbox Archivo de publicidad

Zombie Christmas: The Real-World Trailer

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Descripción:

Xbox had to make a trailer to launch a Christmas-themed game. But it was Christmas time, when TV and YouTube are full of ads and trailers. With all that clutter, how could Xbox make a trailer that over a million gamers were guaranteed to watch? Xbox didn’t make a regular trailer. They built one out of Christmas lights, installed it in central London, and gave the gaming world the power to switch it on. 500000 gamers switched on the trailer, revealing a story that could be walked through in person or on mobile. This wasn’t an ad. It was a destination, even listed in TimeOut. By piggybacking on a popular UK festive tradition, Xbox didn’t interrupt Christmas, they became part of the festive season.


Results:

1900% above avg. Facebook interaction

4000000 walked through it. (target: 1000000)

18000 comments.

34% above sales target.
Media: Experiential
Category: Entertainment & leisure
Client: Microsoft
Agency: McCann London
Production: Craft Worldwide (London), Helix 3D
Country: United Kingdom
Chief Creative Officer: Laurence Thompson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director: Jamie Mietz
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Head of Art: Dan Howarth
Business Director: Sailesh Jani
Senior Agency Producer: Aaron Raybe
DoP: Sam White
Account Director: Tom Oliver
Group Account Director: Rob Smith
Planner: Charlotte Walters
Senior Agency Producer: Duncan Groves
Senior Agency Producer: Chris Cartwright
Agency Producer: Francisco Penedo
Editor: Francis Harris
Editor: Paul Jenkinson
Production Manager: Ruth Oates
Designer: Carl Warren
Designer: Simon Thomas
Designer: Dan Fields
Project Manager: Clare Mann
Designer: Michael Bow
Project Manager: Paul Gillespie
Head of Production: Sergio Lopez
Account manager: Isobel Thomas
Account Executive: Alice Parker
Account Executive: Sophie Grierson
Event Management: Momentum Worldwide, London
Streaming: Flux Broadcast
Video Production: Pebble Studios
Media Agency: Carat
PR Agency: Assembly

Publicidad al aire libre "Zombie Christmas: The Real-World Trailer" hecho por la agencia de publicidad "McCann London" para la marca: Xbox Reino Unido. Fue producido en may. 2017.
Publicista: Microsoft Corporation
Marca: Xbox
Agencia: McCann London Project Helix Craft
País: Reino Unido
Categoría: Videojuegos y consolas
Emitido en: mayo 2017

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