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Staples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what theyâre intended â highlighting âwhatâs important'. Albeit, in a fresh way.
The work takes a very close look at the Terms and Conditions of the worldâs most popular brands and highlights some of the more controversial terms buried in the overly complex and long-winded documents.
The campaign positions Hype highlighters as a consumer champion, by taking on the task of digging through T&Cs and exposing specific pieces of information that people should be aware of, with the help of their vibrant pigments.
Category: Business equipment & services
Client: Staples
Agency: George Patterson Y&R, Sydney
Country: Australia
Chief Creative Officer: Ben Coulson
Executive Creative Director: Julian Watt
Creative Director: David Joubert
Creative Director: Bart Pawlak
Creative Director: Tom Hoskins
Copywriter: Jason Kempen
Art Director: Brad Stapleton
Copywriter: David Barton

Publicidad impresa "Twitter" hecho por la agencia de publicidad "GPY&R Sydney" para el producto: Staples Hype (marca: Staples) Australia. Fue producido en abr. 2014.
Publicista: Staples Inc.
Marca: Staples
Producto: Staples Hype
Agencia: GPY&R Sydney
País: Australia
Categoría: Stationery (en)
Emitido en: abril 2014

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