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Sagami Rubber Archivo de publicidad

Act of Love, 1


Descripción:

Client: Sagami Rubber Industries Title: Act of Love Category: Health / Medicine / Pharmaceuticals / Public Health & Safety Agency: Rockn Roll Japan / Tokyo + Projector / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo Url: http://www.actoflove.jp Art Director: Chieko Zaitsu Writer: Shogo Kawabata, Toshiya Muraoka Creative Director: Koichiro Tanaka Designer: Atsushi Hashimoto Production Company: Rockn Roll Japan / Tokyo, kaibutsu / Tokyo Director: Yusuke Kitani Producer: Atsuki Yukawa Animator: Komei Sato, Kazuki Nakata Creative Team: Hideaki Oki Editor: Soken Ito, Keiko Kamijo, Naoki Takahashi, Miki Miyahara, Ako Tsunematsu, Tomoko Ogata Photographer: Hiroshi Manaka Product Manager: Shimpei Oshima, Airi Soeda Programmer: Koutarou Sone Sound Designer: Satoshi Yoshitake Technical Producer: Hironobu Oda To build a branded communication with a primordial theme that does not advertise the product’s function but rather creates a new type of engagement between the brand and customer, we created a branding theme "Act of Love" based on the fact that "young people in Japan are afraid of love and the number of young people who have never had sex is increasing." To express this theme in the form of primal, symbolic content, we released an animal courtship dictionary which gathers the courtship behavior of 73 animals from around the world.

Publicidad online "Act of Love, 1" hecho por la agencia de publicidad "Hakuhodo Kettle Tokyo" para la marca: Sagami Rubber Japón. Fue producido en mar. 2016.

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