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Oroverde Rainforest Foundation Archivo de publicidad

THE DONATION ARMY


Descripción:

Category: Special Build
Advertiser: OROVERDE THE RAINFOREST FOUNDATION
Product/Service: OROVERDE THE RAINFOREST FOUNDATION
Agency: OGILVY GERMANY
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Peter Strauss
Copywriter: Sergej Chursyn/Dr. Stephan Vogel
Art Director: Sergej Chursyn/Christian Leithner
Art Buyer: Nathalie Schulz
Account Supervisor: Michael Fucks
Advertiser's Supervisor: Birthe Hesebeck

Ambient Execution Description
Task: to recruit volunteers to collect donations. Instead recruiting people, we recruit a new type of activists - trees.
Hundreds of trees in Germany's pedestrian areas, shopping streets and parks. Equipped with cardboards signs like street beggars, the trees asked for donations on behalf of their suffering relatives in the rainforest.

Publicidad al aire libre "THE DONATION ARMY" hecho por la agencia de publicidad "Ogilvy & Mather Frankfurt" para la marca: Oroverde Rainforest Foundation Alemania. Fue producido en sept. 2011.

Premios:

Ultima publicidad de Oroverde Rainforest Foundation



Publicidad al aire libre recién agregada