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New York Society for Ethical Culture Archivo de publicidad

No More Black Targets, 5


Agency: Fred & Farid
Client: New York Society for Ethical Culture
Web Designer: Caroline Tang
Agency supervisor: Augustin Zeller
Agency supervisor: François Grouiller
Agency supervisor: Lisa Rosario
Motion Designer: Vickie Wang
Developer: Zhiwu Wu
Agency Producer: Karim Naceur
Agency Producer: Felix Voegrop
Digital Producer: Jim Tran
Digital Producer: Arthur Gaudrie
Chief Creative Officers: Fred Raillard & Farid Mokart
Editor: Matthew Xu
Art Director: Dizmology
Art Director: Julien Calot
Art Director: Sr.lasso
Art Director: Cypha
Art Director: Denton
Art Director: Brolga
Art Director: Buttsup
Art Director: Savior Elmundo
Art Director: Hektad
Art Director: Rex Chouk
Art Director: Thomas Raillard
Creative Director: Laurent Leccia
Young black men are 3X more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: The most popular target for shooters to learn to use their firearm is a black silhouette. Unconscious bias can be deadly.
That is, shooters weren't just faster to fire at black targets;they were more likely to fire at them. This petition seeks to eliminate the use of the most popular target for shooters to learn to use their firearm: a menacing black silhouette.

Publicidad impresa "No More Black Targets, 5" hecho por la agencia de publicidad "FRED & FARID New York" para la marca: New York Society for Ethical Culture Estados Unidos. Fue producido en oct. 2016.

Campaña publicitaria: "#Nomoreblacktargets"


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