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Loterias Y Apuestas Del Estado Archivo de publicidad

Carmina

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Descripción:

Loterías y Apuestas del Estado (Spain's State Lottery) has presented today its new campaign, "December 21st", dedicated to the Christmas Lottery.  The campaign, which revolves around a main spot that will be featured tomorrow, November 15, on TV, picks up on the already famous claim "There's no bigger prize than sharing" to tell a story full of humanity and optimism. Once again, the concept is based on the concept of sharing, a fundamental and unique characteristic of the Christmas Lottery in Spain. Nevertheless, this campaign shows a significant difference from the two previous ones ("El Bar de Antonio" and "Justino"), since what is shared this year is the main character's enthusiasm and joy. The film tells the story of Carmina, the town's retired teacher, who, on the morning of December 21st, thinks she has won the prize because she has seen on TV a news story on last year's Chirstmas Lottery. Her joy is such that no one feels capable of telling her she is making a mistake and that the lottery really takes place the next day, so her loved ones gather all the neighbors to celebrate. Due to Carmina's love and generosity, the entire town celebrates a prize that isn't real, up to the point that the prize comes in second to the happiness of sharing joy with your loved ones. Sharing becomes so important that Carmina, in a touching gesture, gives away her "winning" ticket to her family.  Media: Web Film Title: December 21st/ 21 De Diciembre Loterías y Apuestas del Estado (Spain's State Lottery) Brand: Spanish Christmas Lottery Agency: Leo Burnett Madrid Advertiser: SELAE Product: Christmas Lottery Campaign: “December 21st”  client: Eva Pavo, Federico Fernández CCO: Juan García-Escudero ECD: Jesús Lada CD: Ignacio Soria y Arturo Benlloch  Art Directors: Javier Lopez Canle Account Director: Sara Iglesias Account Manager: Sara Cubillo Producer: Nico Sánchez, Juanjo Ocio Production company: RCR Director: Santiago Zannou Executive Director: Miguel Escribano Music: Fernando Velázquez Site: http://www.21dediciembre.es Entry Summary: The Christmas Lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. To put it in perspective it’s our John Lewis or Sainsburys. It is also important to know that our National Lottery has a history of 250 years, and the buying and sharing of numbers amongst family, friends, workmates colleagues etc. is a huge Xmas tradition. Since every number is divided into tenths, if we win, we all win together. The Christmas draw takes place on 22nd of December, a well known date by all Spaniards. Synopsis: The film tells the story of Carmina, the village's retired teacher, who, on the morning of December 21st, thinks she has won the big prize, because she has seen on TV a news story on last year's Christmas Lottery. Her joy is so big that no one feels capable of telling her she is making a mistake and that the actual draw takes place the next day, so her loved ones gather all the neighbors to celebrate. Due to Carmina's love and generosity, the entire town celebrates a prize that isn't real, up to the point that the economic prize comes in second to the happiness of sharing joy with your loved ones. Sharing becomes so important that Carmina, in a touching gesture, gives her "winning" ticket to her family.

Anuncio de televisión "Carmina" hecho por la agencia de publicidad "Rcr Films" para la marca: Loterias Y Apuestas Del Estado España. Fue producido en sept. 2016.
Marca: Loterias Y Apuestas Del Estado
Agencia: Rcr Films Leo Burnett Iberia Madrid
País: España
Categoría: Juegos de azar
Emitido en: septiembre 2016

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