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Jeep Archivo de publicidad

JEEP/CALL OF DUTY-ANSWERING THE CALL

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Descripción:

Category: Short Format Internet Film
Advertiser: CHRYSLER / ACTIVISION
Product/Service: CHRYSLER JEEP WRANGLER
Agency: GLOBALHUE
Production Company: HOLMES DEFENDER OF THE FAITH, Mailbu, Culver City, Los Angeles, USA, USA, USA
Production Company: ZOIC STUDIOS, Mailbu, Culver City, Los Angeles, USA, USA, USA
Production Company: THE ANT FARM, Mailbu, Culver City, Los Angeles, USA, USA, USA
Chief Creative Officer: Vida Cornelious
Executive Creative Director: Vida Cornelious
Creative Director: Dolph Kawalec
Copywriter: Jard Davis
Art Director: Albert Loera
Agency Producer: William Riley
Account Supervisor: Tom Shanahan
Producer: Jeff Armstrong/Chris Jones
Director: Loni Peristere
Editor: Dmitri Gueer
Sound Design/Arrangement: Brian Emrich
Post Production: Zoic Studios
Music: (Uncreditied) Answering The Call
Account Manager: Dennis Castillo
Planner: Tom Luke/Liliana Vasquez
Director Of Photography: Larry Fong
EditingCompany: Zoic Studios
Account Manager: Dennis Castillo
Planner: Tom Luke/Liliana Vasquez
Director Of Photography: Larry Fong
Editing Company: Zoic Studios
Other Credits: Kenyatta Bynoe/Jeep Advertising Manager/Susan M. Kurtz (Senior Vfx Producer)

English Description
When Jeep created the Call of Duty Modern Warfare 3 Edition of the Jeep Wrangler, our challenge was not simply to sell the vehicle, but to use it as a way to drive engagement and consideration for the Jeep brand among our target consumer. We discovered that gamers live vicariously through Call of Duty. That by playing the game, they are able to experience a kind of action and adventure they assume only exists in media. We wanted gamers to see that they could experience the action and adventure of the virtual world in the real world. Our TV commercials blurred the line between the real and virtual worlds and demonstrated the Jeep Wrangler’s dominance of both.

Anuncio de televisión "JEEP/CALL OF DUTY-ANSWERING THE CALL" hecho por la agencia de publicidad "Globalhue Detroit" para el producto: Jeep Wrangler (marca: Jeep) Estados Unidos. Fue producido en sept. 2011.

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