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Hankook Tyres Archivo de publicidad

WHEN A CAR REACHES ITS LIMITS

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Descripción:

Category: Cinematography
Advertiser: HANKOOK TIRE
Product/Service: TYRES
Agency: INNOCEAN WORLDWIDE
Production Company: WONDERBOYS, Seoul, SOUTH KOREA
Executive Creative Director: Jeong Seok Han
Creative Director: Jeong Keun Seo
Copywriter: Yoon Ju Lee/Yu Ri Oh
Art Director: Han Joo Song/Seung Hyun Kong
Account Supervisor: Sang Eon Choi
Producer: Sang Ho Cho
Director: John Park
Account Manager: Kil Hyoung Lee/Jung Ae Kook
Cinematographer: Jeong Keun Seo
Director Of Photography: Christopher Sargent
Account Manager: Kil Hyoung Lee/Jung Ae Kook
Cinematographer: Jeong Keun Seo
Director Of Photography: Christopher Sargent

English Description
“Hankook Tire” has dominated the Korean tire market with an overwhelming market share.

Nevertheless, a lot of drivers assumed that imported tire brands would have better performance than Hankook Tire’s. With imported car market expanding in Korea, it was urgent to improve awareness of consumers since Hankook Tire could be seen to fall behind than imported tire brands in the competition.

We didn't compare to other tire brands so that we emphasized to show the superiority of Hankook Tire. It was the most realistic moment that we showed to make people consider Hankook Tire as a hero for safe driving.

What we focused on was not the car technologies to stop wheels at dangerous moment of braking, but the Hankook Tire’s capability to stop a car body by withstanding friction against the ground.

When a car reaches its limits, Hankook Tire’s performance begins.

Anuncio de televisión "WHEN A CAR REACHES ITS LIMITS" hecho por la agencia de publicidad "Innocean Seoul" para la marca: Hankook Tyres Corea del Sur. Fue producido en sept. 2011.
Marca: Hankook Tyres
Agencia: Innocean Seoul Wonderboys
País: Corea del Sur
Categoría: Tyres (en)
Emitido en: septiembre 2011

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