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Gruner & Jahr Archivo de publicidad

Book of Poison


Entrant: gürtlerbachmann, Hamburg
Gruner & Jahr Flora Garten - "Book of Poison"
Corporate Name of Client: Gruner & Jahr AG & Co. KG
Flora Garten
Agency Account Director: Katja Lesche
Agency: gürtlerbachmann, Hamburg
Creative Director: Reiner Fiedler
Copywriter: Claudia Oltmann
Art Director: Veronika Kieneke
Illustrator: Veronika Kieneke
Typographer: Reiner Fiedler
Production: Produktionsbüro Romey von Malottky
Final Artwork: Christiane Helm/Tobias Langkamp
Description of the Project
A high-quality book about poison plants used as a subscription-bonus.
"When beautiful flowers become evil“: The "Book of Poison" comes in a slipcase designed as a skull, which is supposed to warn children of poison plants. Complex illustrations made in lino-style combined with evil little poems and its own designed scraggy typography, make the book even for adults interesting. It is not available in stores: Those who want it need to extend their subscription. Encourage readers of the gardening magazine "Flora Garten“ to prolong their trial subscription into a regular subscription.

Publicidad impresa "Book of Poison" hecho por la agencia de publicidad "Gurtlerbachmann" para la marca: Gruner & Jahr Alemania. Fue producido en may. 2012.


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