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Welcome A New Ford Into Your Family


Media: Direct Marketing
Category: Automotive
Client: Ford Motor Company of New Zealand
Agency: J. Walter Thompson Auckland
Country: New Zealand
Campaign file: Download campaign file
Executive Creative Director: Justin Barnes
Art Director: Clara McLaurin
Copywriter: steve ogilvie
Copywriter: Sam Dickson
Illustrator: Sasha Fowler
Illustrator: Glenn Chapman
Designer: Glenn Chapman
Welcome A New Ford Into Your Family.
Ford of New Zealand had a problem, they were discontinuing two of their most loved models – the Territory and the Falcon. Understandably, loyal owners of these two cars weren’t happy, so Ford needed to convince these people that there was a range of other great Ford vehicles they could choose from. This direct mailer took the form of a tongue-in-cheek children’s book and told the story of a fictional family who were embarking on an adventure to find their ideal new car from Ford’s exciting new range of vehicles. This storybook was designed in a style reminiscent of New Zealand’s much-loved ‘Golden Books’ – a childhood publishing series that the people of New Zealand had grown up with. Inside, pictures were hand illustrated in the style of this genre, highlighting the range of vehicles and the many adventures families can enjoy in them. Also included was a $2000 discount voucher in the form of a retro-styled bookmark.

Marketing directo "Welcome A New Ford Into Your Family" hecho por la agencia de publicidad "J. Walter Thompson Auckland" para la marca: Ford Nueva Zelanda. Fue producido en nov. 2017.
Publicista: Ford Motor Company
Marca: Ford
Agencia: J. Walter Thompson Auckland
País: Nueva Zelanda
Categoría: Coches
Emitido en: noviembre 2017

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