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Archivo de publicidadCoincidencias misteriosas en los anuncios › Children repeat after parents — NHS: Wanna Be Like You

Children repeat after parents

Descripción:

Miles Calcraft Briginshaw Duffy London want to position smoking as the enemy of family. This recent campaign focuses very strongly on addressing the needs of the Routine & Manual target group whose smoking prevalence is significantly higher than the national average. The key was to find an approach they could not escape from. Often living in same area that they grew up in, they enjoy spending time with their family and often this is more important than spending time with their friends. This campaign was a radical departure from the tonality of previous anti-smoking messages and each execution was subverted by a twist at the end of the ad.
The idea was supported by a range of evidence but, in particular, it was the fact that children are 3 times more likely to become smokers if their parents smoke (NHS).

This then allowed MCBD to draw on the irrefutable truth that kids will inherently copy their parents as they grow up.

Advertiser: NHS

Product: The Department of Health Anti-Smoking PSA

Agency: Miles Calcraft Briginshaw Duffy, London
Creative Director: Paul Briginshaw & Malcolm Duffy
Art Director: Dave Hobbs
Copywriter: Richard Stoney
Agency Producer: Russell Taylor
Director: Chris Palmer
Production Company: Gorgeous
Country: United Kingdom



Anuncio de televisión "Wanna Be Like You" hecho por la agencia de publicidad "Miles Calcraft Briginshaw Duffy" para la marca: NHS Reino Unido. Fue producido en jun. 2008.

Ultima publicidad de NHS


Children repeat after parents