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Popeyes Big Box Crave Off

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Category: Food Client: Bonafide Agency: GSD&M Campaign Title: Big Box Crave Off Chief Creative Officer: Jay Russell Group Creative Directors: Tom Hamling, Tim Eger Creative Director: Jeffrey Butterworth Art Director: Kate Griffiths Writer: Alexandra DiBucci Director of Production: Jack Epsteen Executive Digital Producer: Jefferson Burruss Digital Producers: Ryan Micklos, Amanda Traversi Producer: Erika McKay Account Leadership: Carrie Hines, Soumya Ramakrishnan, Brett Meldrum, Jessica Cutrer, Daniel Sparkman Strategy: Jim Firestone Social Strategy: Chelsea Davis, Jessica Lee User Experience: Jay Esteves Media: Phillip Joyner, Daniel Leal, Marisol Gonzalez, Evan Walker Business Affairs Manager: Linda Nhan Project Manager: Sara Rosales Studio Art: Michele Head Retoucher: Daniel Rodriguez CONTENT PRODUCTION Content Producer: Mystie Pineda Director: Jacob Stern Director of Photography: Calvin Millar Gaffer: Tehillah De Castro Food Stylist: Gabrielle Robinson Production Assistant: Savannah Stevens Editor: Jacob Stern MUSIC: Overcoast Music + Sound TECHNOLOGY DEVELOPMENT Incite.co Sr. Account Manager: Jen Zakur Sr. Producer: Jett Gelber Developer: Trevor Strong Production Assistant: Keith Elliott Published: September 2017 Synopsis: The beloved Bonafide® Big Box is back and everyone wants a taste, so Popeyes is putting fans’ love to a test with a new campaign in partnership with Coca-Cola that is powered entirely by cravings. Created by AOR GSD&M, the campaign kicks off with a 30-second ad that captures pairs of Popeyes contestants in a race to triumph the “Big Box Crave Off” challenge. The spot centers around a Bonafide® Big Box paired perfectly (and tastefully) with an ice-cold Coke on a levitating tray while the two opponents seated at opposite ends of the table wear an EEG headset to measure their brain waves and out-crave each other. The more each opponent craves the combo, the closer the food tray hovers to them with a chance to eat the coveted prize. Popeyes takes the campaign one step further to give consumers a taste of the craving action with a chance to win a year’s worth of Popeyes. The brand is inviting fans to play an online version of the Big Box Crave Off game against other participants in real time, which can be played on their desktop or mobile device, by visiting https://bigboxcraveoff.com/. (Please note the site is optimized for mobile use). Users will be given a chance to enter daily on the game page for the time span of the campaign through September 24, and one winner will be chosen each week. The spot will run on Facebook, Instagram, Complex and ESPN during this time. A leading innovator in food and flavor, the campaign is part of the brand’s ongoing efforts to shake people out of their go-to restaurants and bring more unique Louisiana flavor into their lives. Thought you might find it of interest.

Anuncio de televisión "Popeyes Big Box Crave Off" hecho por la agencia de publicidad "GSD&M Austin" para la marca: Bonafide Estados Unidos. Fue producido en sept. 2017.
Marca: Bonafide
Agencia: GSD&M Austin
País: Estados Unidos
Categoría: Comida rápida
Emitido en: septiembre 2017

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