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Audi Archivo de publicidad

Enter Sandbox

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The Making of Audi
Audi Norway have teamed up with creative agency, POL, and digital production powerhouse, MediaMonks, to bring car enthusiasts back to the sandpit for a trailblazing VR driving experience. By combining physical installation with virtual reality, customers can test-drive the new Audi Q5 on their own self-made track in the Sandbox 2.0. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track. The sand is then carefully scanned by a depth-sensing camera, from which a virtual world is rendered. Having built the track, drivers then buckle up in the new Audi Q5, which becomes a portal to the virtual world they just created. The size of the jumps and the challenge of the course are all dictated by the sandy self-made chicanes.
Media: Ambient
Category: Automotive
Client: Audi
Agency: POL, Oslo
Production: MediaMonks
Country: Norway

Making of "Enter Sandbox" hecho por la agencia de publicidad "MediaMonks" para la marca: Audi Noruega. Fue producido en feb. 2017.
Publicista: Volkswagen Group
Marca: Audi
Agencia: MediaMonks POL Oslo
País: Noruega
Categoría: Coches
Emitido en: febrero 2017

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