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Archivo de publicidadPor temas - selección temática de la publicidad › International Women’s Day — Woman Interrupted: An app that detects Manterruption

International Women’s Day


Title: Woman Interrupted Agency: BETC São Paulo Client: Woman Interrupted Produto: Woman Interrupted App CCO: Erh Ray CSO: Gal Barradas Creative Diretor: Erh Ray, Rodolfo Barreto Head of Art: Daniel Schiavon Creative: Rodolfo Barreto, Daniel Schiavon, Nathalie Lourenço, José Bortolini Strategy: Gal Barradas, Rodolfo Barreto, Daniel Schiavon Project Manager: Thiago Carneiro Production: Teteu Savioli, Júlia Ramos Tech Developer Partner: Brave Technology Support Partners: OneDayTesting, WeWrite Production Companies: Honey Bunny Films, Sentimental Filmes, Comando S Audio Communication & PR Director: Camila Nakagawa Subject : This Women’s Day, let’s talk about MANTERRUPTION Message : You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times. Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world. To highlight this fact, BETC Sao Paolo released an online video showing women being interrupted. For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION. An app has also being created that can help women count how many times they are being victim of MANTERRUPTION. App link on the App Store: https://itunes.apple.com/us/ap... App link on Google Play: https://play.google.com/store/... And last but not least, a website has been developed, that offers stats about MANTERRUPTION and asks the public to join the cause. Link to the website: http://www.womaninterruptedapp... Date : Mailed the 06 March 2017

Anuncio de televisión "An app that detects Manterruption" hecho por la agencia de publicidad "Sentimental Filme" para la marca: Woman Interrupted Brasil. Fue producido en mar. 2017.

International Women’s Day