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Nutrition by Animal Planet

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Descripción:

FICHA TÉCNICA
Client: Recreo Entretenimiento
Product: Nutrition by Animal Planet
Agency: Made
CCO: Cristian Rocha y Yosu Aranguena
GCD: Sergio Sharpe
Copywriter: Cristian Rocha
Art Director: Sergio Sharpe
Director: Arturo Fincowski
Productora: Mastodonte
Marketing Manager: Jorge Pérez
Description:
MADE presents “Nutrition by Animal Planet” commercial
Made announces its new commercial for the Nutrition by Animal Planet, a new meal option for dogs.
With the aim of communicating the broadcast of this product on a different and original way opposite to the traditional communication, MADE decided to take as a starting point why the dogs go away from the house in spite of the proprietor’s love. ¿Won’t it be the meal? That was the question to present this new option on the market giving like solution happier dogs returning thanks to the meal.
Jorge Pérez, Recreo Entretenimientos Founder Partner and Marketing Manager commented: “The truth is that we were surprised about the way that the agency face up the brief, although we wanted to announce this advertisement, it seems to me that MADE achieved to catch us with a very powerful insight and especially with a funny solution to do of our product a solution”
“For us, it was very important that it was remaining clear that we are selling a new option like Nutrition by Animal Planet. As regards the idea, we wanted to give up a return to the category and announce our product in a different way”, added MADE Founder Partner Cristian Rocha.

Anuncio de televisión "Nutrition by Animal Planet" hecho por la agencia de publicidad "MADE Mexico" para el producto: Nutrition by Animal Planet (marca: Animal Planet) México. Fue producido en may. 2017.
Publicista: Discovery Communications, Inc.
Marca: Animal Planet
Producto: Nutrition by Animal Planet
Agencia: MADE Mexico Mastodonte
País: México
Categoría: Alimentos para animales
Emitido en: mayo 2017

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