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Andes Archivo de publicidad

Friend Recovery

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Category: Titanium and Integrated
Product/Service: BEER
Date of First Appearance: Oct 22 2010
Executive Creative Director: Maxi Itzkoff (Del Campo Nazca Saatchi & Saatchi)
Executive Creative Director: Mariano Serkin (Del Campo Nazca Saatchi & Saatchi)
Creative Director: Fernando Militerno (Del Campo Nazca Saatchi & Saatchi)
Copywriter: Charlie Lanus (Del Campo Nazca Saatchi & Saatchi)
Art Director: Juan Pedro Porcaro (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Adrian Aspani (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Camilo Rojas (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Patricio Martinez (Del Campo Nazca Saatchi & Saatchi)
Account Supervisor: Jaime Vidal (Del Campo Nazca Saatchi & Saatchi)
Production Company: Primo Buenos Aires
Directors: Nico & Martin/Luisa Kracht (Primo Buenos Aires)
Executive Producer: Caro Cordini (Primo Buenos Aires)
Production Company: (Sake Integrated Co)
Executive Producer: Pedro Saleh (Sake Integrated Co)
Producer: Sonia Caputo (Sake Integrated Co)
Advertiser's Supervisor: Ricardo Fernandez (Cerveceria y Malteria Quilmes)
Advertiser's Supervisor: Eduardo Palacios (Cerveceria y Malteria Quilmes)
Advertiser's Supervisor: Benjamin Mountford (Cerveceria y Malteria Quilmes)
Media placement: Non Applicable - Non Applicable - Non Applicable

Describe the campaign/entry
New beer brands appear in the market.
Parting from this, Andes, Mendoza’s leading beer brand, wanted to find a new way to connect with consumers who are mostly men.
The goal: Increasing brand preference via an innovative proposal.

The situation: Men love going to bars to drink beer with their friends.

The problem: Girlfriends. They hate when their boyfriends go to the bar to drink beer with friends.

The Solution: Andes Friend Recovery. A cutting-edge robot with human features that, through a videoconference system, enables men to be with their friends at the bar while being with their girlfriends.

Describe how the campaign/entry was launched across each channel in the order of implementation
Channels and Order of Implementation:
- TV
- Outdoor / Press
- Internet
- Ambient. The AFR was installed in the main bars of Mendoza
- Viralization of the Case

Give some idea of how successful this campaign/entry was with both client and consumer
- The word of mouth was immediate.
- The main media talked about Andes Friend Recovery.
- 5000 friends recovered.
- 1 million people visited the Andes Friend Recovery web.
- 3 million posts about the case.
- The brand preference increased.

Publicidad ambiental "Friend Recovery" hecho por la agencia de publicidad "Del Campo Saatchi & Saatchi Buenos Aires" para el producto: Andes Beer (marca: Andes) Argentina. Fue producido en feb. 2011.
Publicista: Anheuser-Busch InBev N.V.
Marca: Andes
Producto: Andes Beer
Agencia: Del Campo Saatchi & Saatchi Buenos Aires
País: Argentina
Categoría: Cerveza
Emitido en: febrero 2011


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