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Andes Archivo de publicidad



Type of entry: Product & Service
Category: Fast Moving Consumer Goods
Advertiser: INBEV
Product/Service: BEER
Executive Creative Director: Maxi Itzkoff (Del Campo Nazca Saatchi & Saatchi)
Executive Creative Director: Mariano Serkin (Del Campo Nazca Saatchi & Saatchi)
Creative Director: Javier Campopiano (Del Campo Nazca Saatchi & Saatchi)
Copywriter: Patricio Del Sante (Del Campo Nazca Saatchi & Saatchi)
Art Director: Carlos Muller / Bruno Tortolano / Juan Pedro Porcaro (Del Campo Nazca Saatchi & Saatchi)
Agency Producer: Adrian Aspani / Camilo Rojas / Patricio Martinez (Del Campo Nazca Saatchi & Saatchi)
Production Company: Primo (Primo)
Editing Company: Cinecolor (Cinecolor)
Music Company: Supercharango (Supercharango)
Director: Primo (Primo)
Photographer: Leandro Fillol ()
Executive Account Director: Lorena Pascual (Del Campo Nazca Saatchi & Saatchi)
Booth Designer: Ad Production (Ad Production)
Describe the brief from the client:
As new beer brands appear in the Market,
Andes, the leading beer in Mendoza, Argentina - wanted to find a new way to connect with consumers, which are mostly men.
The objective: To increase brand preference through an innovative proposal.
Creative Execution:
The result :
More happy men at bars, less broken up couples.
And most important, brand preference increased by 10 points.
Describe the creative solution to the brief/objective.
The situation:
Men love going to bars to drink beer with friends.
The problem:
Girlfriends. They hate it when men go to bars to drink beer with friends.
The solution:
Andes Teletransporter.
Soundproof booths placed in the main bars of Mendoza, Argentina.
These booths have a sound panel that recreates different environments to get men out of the bar without leaving it.
Describe the results in as much detail as possible.
Word of mouth was immediate.
*Within a week the Teletransporter was the talk of the town across the province of Mendoza.
*In only two months it received 6 million visits on YouTube.
*Every minute there was a new Tweet on the case.
*Up to this moment there are 871000 blogs that talk about the Andes Teletransporter.
*The action was picked up by the National and International media.
*The InBev group considered it the best marketing action in the last two years on a global scale.
*Most importantly brand preference increased by 10 points.

Publicidad ambiental "ANDES TELETRANSPORTER" hecho por la agencia de publicidad "Del Campo Saatchi & Saatchi Buenos Aires" para el producto: Andes Beer (marca: Andes) Argentina. Fue producido en jun. 2010.
Publicista: Anheuser-Busch InBev N.V.
Marca: Andes
Producto: Andes Beer
Agencia: Del Campo Saatchi & Saatchi Buenos Aires
País: Argentina
Categoría: Cerveza
Emitido en: junio 2010

Campaña publicitaria: "ANDES TELETRANSPORTER"


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