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For the first thirteen years of our lives we do exactly what our parents tell us. For the next thirteen we do the exact opposite. To engage a new audience, Anchor and Colenso BBDO have collaborated with World Champion Slam Poet Harry Baker and visual artists like Parris Goebel to create three performance poems about milk. The campaign aligns directly with Anchor’s 'Go Strong' platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go. The project aims to inspire teenagers to be themselves and create their own definition of strength. #AnchorGoStrong Title: Inside Out Category: Drinks, non-alcoholic Client: Fonterra Brands New Zealand Agency: Colenso BBDO, Auckland Production: Assembly / Brett Goebel & Parris Goebel via Studio23 Country: New Zealand Creative Chairman: Nick Worthington Chief Creative Officer: Nick Worthington Creative Director: Dave Brady Art Director: Samuel Trimble Copywriter: Georgia Johnstone Producer: Michelle Hong Head of Broadcast: Jen Storey Designer: Mike Davidson Colenso BBDO International Group Business Director - Rachel Morgan Group Business Director - Annabel Rees Senior Account Manager - Tymon Rackley Head of Planning - Mylene Ong Digital Strategy Director - Sarah Barrett Digital Strategist - Holly Dean Head of PR & Activation - Paul Gunn Collaborators Words by Harry Baker Sound Design: Harmonic Studio Peter Hobbs - Composer Production Company: Assembly Jonny Kofoed - Director of Motion & Design (Inside-out) Megan Au - DOP ('Real') Claire Graveline - Photographer (Real) Production Company: Studio23 (Blank Canvas) Brett Goebel Parris Goebel Choreography: Parris Goebel (Blank Canvas) Client GM Anchor - Otavio Faccina Marketing Manager - Kevin Taffs Director of Marketing - Clare Morgan CMO - Andy Dasgupta Media Agency: MediaCom Website URL: http://ourshowroom.co.nz/milks... Synopsis: World Champion Slam Poet Harry Baker performs a poem about the ingredients in milk which grow strong bones for a lifetime. His words are brought to life in animation using a mix of typographic, video and CGI elements to create a multi-layered, highly textural world which explains how milk is packed with vital minerals and nutrients.

Anuncio de televisión "Inside-out" hecho por la agencia de publicidad "Colenso BBDO Auckland" para la marca: Anchor Nueva Zelanda. Fue producido en nov. 2016.
Publicista: Fonterra Co-operative Group Limited
Marca: Anchor
Agencia: Colenso BBDO Auckland Assembly (NZ) Studio23
País: Nueva Zelanda
Categoría: Productos lácteos
Emitido en: noviembre 2016

Campaña publicitaria: "#AnchorGoStrong - Milk Slams"


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