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Campaña publicitaria: "#AnchorGoStrong - Milk Slams"




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Descripción:

For the first thirteen years of our lives we do exactly what our parents tell us. For the next thirteen we do the exact opposite. To engage a new audience, Anchor and Colenso BBDO have collaborated with World Champion Slam Poet Harry Baker and visual artists like Parris Goebel to create three performance poems about milk. The campaign aligns directly with Anchor’s ‘Go Strong’ platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go. The project aims to inspire teenagers to be themselves and create their own definition of strength. Media: Radio Category: Drinks, non-alcoholic Client: Fonterra/ Anchor Milk Agency: Colenso BBDO, Auckland Production: Harmonic Studio Country: Australia Creative Chairman: Nick Worthington Creative Director: dave brady Art Director: Samuel Trimble Copywriter: Georgia Johnstone Copywriter: Harry Baker Head of Broadcast: Jen Storey Colenso BBDO International Group Business Director - Rachel Morgan Group Business Director - Annabel Rees Senior Account Manager - Tymon Rackley Head of Planning - Mylene Ong Digital Strategy Director - Sarah Barrett Digital Strategist - Holly Dean PR & Activation - Paul Gunn Sound Design - Harmonic Studio Composer - Peter Hobbs Client GM Anchor - Otavio Faccina Marketing Manager - Kevin Taffs Director - Marketing Clare Morgan CMO - Andy Dasgupta Media Agency - MediaCom Website URL: http://ourshowroom.co.nz/milks... Synopsis: In a culture that celebrates the carefully crafted selfie, there is nothing more beautiful, more revealing, or more disarming than a real authentic smile. Milk helps to grow healthy teeth, so World Champion Slam Poet Harry Baker wrote a poem as an ode to the moments you see them. Sound design creates an evocative world with effects that are familiar to young people. Script In English: Male Voice:It’s a known fact that milk helps for healthy teeth to grow, So I dedicate this to those who put their teeth on show.I don’t just mean the winners.I don’t just mean the dreamers.I dedicate this to the grinners.I dedicate this to the beamers.Not that docile, placid,Over-practiced,Photo-static selfie face.That mildly tilted,Slightly stiltedNicely filtered, “help me” face.I mean that proper smile,Could cross the Nile,Crocodile wicked grin.That extra fat, Cheshire cat,Lips stretched to max to fit it in.None of that sugar-coated fakethat leaves you looking like a mumblecrust,Or insecure, lips demure,No fun “unless I’m drunk enough”.It’s that genuine, friendly grin.Beckoning to let you in,That totally, colon D,Cannot help but show the teeth.So you can have your manufactured packaged acting happy selfie-style.I’d rather keep it simple, cheeky dimples, with a healthy smile.Female Voice:Anchor. Grow strong. Script In English It’s a known fact that milk helps for healthy teeth to grow, So I dedicate this to those who put their teeth on show. I don’t just mean the winners.I don’t just mean the dreamers.I dedicate this to the grinners.I dedicate this to the beamers. Not that docile, placid,Over-practiced,Photo-static selfie face.That mildly tilted,Slightly stiltedNicely filtered, “help me” face. I mean that proper smile,Could cross the Nile,Crocodile wicked grin.That extra fat, Cheshire cat,Lips stretched to max to fit it in. None of that sugar-coated fakethat leaves you looking like a mumblecrust,Or insecure, lips demure,No fun “unless I’m drunk enough”. It’s that genuine, friendly grin.Beckoning to let you in,That totally, colon D,Cannot help but show the teeth. So you can have your manufactured packaged acting happy selfie-style.I’d rather keep it simple, cheeky dimples, with a healthy smile.



Radio anuncio "Real [radio]" hecho por la agencia de publicidad "Colenso BBDO Auckland" para la marca: Anchor Australia. Fue producido en dic. 2016.