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Anchor Archivo de publicidad

Blank Canvas [radio]

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Campaña publicitaria: "#AnchorGoStrong - Milk Slams"



Media: Radio Category: Drinks, non-alcoholic Client: Fonterra/ Anchor Milk Agency: Colenso BBDO, Auckland Production: Harmonic Studio Country: Australia Creative Chairman: Nick Worthington Creative Director: dave brady Art Director: Samuel Trimble Copywriter: Georgia Johnstone Copywriter: Harry Baker Head of Broadcast: Jen Storey Colenso BBDO International Group Business Director - Rachel Morgan Group Business Director - Annabel Rees Senior Account Manager - Tymon Rackley Head of Planning - Mylene Ong Digital Strategy Director - Sarah Barrett Digital Strategist - Holly Dean PR & Activation - Paul Gunn Sound Design - Harmonic Studio Composer - Peter Hobbs Client GM Anchor - Otavio Faccina Marketing Manager - Kevin Taffs Director - Marketing Clare Morgan CMO - Andy Dasgupta Media Agency - MediaCom Website URL: http://ourshowroom.co.nz/milks... Synopsis: For the first 13 years of our lives we do exactly what our parents tell us. For the next 13, we do the exact opposite. At a time when parental influence is on the decline, the teenage years are actually when the body needs the vital nutrition of milk the most. Anchor believes every New Zealander needs the best nutrition to reach their full potential, but have traditionally aimed their communications predominantly at mums. We needed a fresh way to reach a new audience, so this campaign was designed to connect directly teenagers at this important time of life.

Radio anuncio "Blank Canvas [radio]" hecho por la agencia de publicidad "Colenso BBDO Auckland" para la marca: Anchor Australia. Fue producido en dic. 2016.